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Ray-Ban Continues To Highlight Luxury Through Authenticity – The Luxury Lifestyle Magazine
When it comes to luxury eyewear, one brand has consistently stood out as a timeless icon: Ray-Ban. For over 86 years, the brand has shown fierce commitment to upholding the company values of timelessness, courage, and authenticity. Ray-Ban launched its latest campaign, ‘Genuine Since,’ in March 2023. Daniel Alder, Vice President of Marketing North America at Ray-Ban, explains how this campaign asks consumers to reflect on the moment they became genuine. This allows Ray-Ban to build stronger emotional connections with consumers through authenticity while simultaneously captivating fashion enthusiasts as a symbol of sophistication. Let’s take a closer look at how they balance luxury and authenticity below. A Legacy of Innovation Ray-Ban’s…